Jeff Walker: The Secrets of the World’s Most Successful Internet Marketers PDF This simple, clean, and well-designed PDF helps users accomplish a specific goal- quickly. Michael Hyatt: Recipe for a Productive Day PDF Likely the most common and practical lead magnets is a free PDF that includes a checklist, tools, resources, quotes, or other useful information to which a visitor may wish to refer back to regularly. Here’s a little collection of lead magnets that have proven effective results: Notable Themes: Free Toolbox PDF The practice also happens to be an excellent way to quickly provide value to those who fit within your niche or market. Examples of Effective Lead MagnetsĪs I touched on previously, the lead magnet concept is widespread for one pretty simple reason: it works. In this article, I’ll focus on tactical ways (and examples) to capture Email addresses along with some useful tools for how to accomplish the same. The topic of what to do with the subscribers you already have, however, is worthy of an article all on its own.
In other words: creating a lasting impact on your target customers. The goal is never to gather Email addresses to “spam” people later, instead to open the door to a long and lasting relationship of delivering upon your brand’s promise over and again. This isn’t a “bait and switch,” mind you. In brief, it’s something short (but of real, tangible value) that you offer to visitors of your site in exchange for an Email address.
I can’t tell you the number of small business owners and independent professionals I’ve heard (or spoken with personally) who mentioned how much they wish they had begun building their list way sooner than they did (I’m one of them).įortunately, it’s never too late begin, and one of the best ways to do so is to create what many refer to as a “lead magnet.” What Is a ‘Lead Magnet?’ And a lead magnet is arguably the best way to build your list. You’ve probably heard this before-but it’s worth repeating: an Email list is the single most crucial part of any business or brand.
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